An edition of Introduction to electronic commerce
(1970)
Introduction to electronic commerce
3rd ed.
by Efraim Turban
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Electronic commerce| Edition | Availability |
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1
Introduction to electronic commerce
2011, Pearson/Prentice Hall
in English
- 3rd ed.
0136109233 9780136109235
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Book Details
Table of Contents
Overview of electronic commerce
E-marketplaces : strictures and mechanisms
Retailing in electronic commerce : products and services
Online consumer behavior, market research, and advertising
B2B E-commerce
Innovative systems : from E-government and E-learning and C2C commerce
The web 2.0 environment and social networks
Mobile computing and commerce
EC security and fraud protection
Electronic payment systems, order fulfillment, and other services
E-commerce strategy and implementation : globalization, SMEs, regulatory and ethical issues
Launching a successful online business and EC projects.
Edition Notes
Prev. ed. published under author: Efraim Turban.
Includes bibliographical references and index.
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- Created March 6, 2010
- 2 revisions
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| July 30, 2019 | Edited by MARC Bot | associate edition with work OL18803168W |
| March 6, 2010 | Created by ImportBot | Imported from Library of Congress MARC record |