Richard P. Bagozzi

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Recall, recognition, and the measurement of memory for print advertisements

by Richard P. Bagozzi First published in 1981 — 6 editions
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Routledge Companion to Marketing Research

by Len Tiu Wright, Luiz Moutinho, Merlin Stone, and Richard P. Bagozzi First published in 2021 — 5 editions

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Principles of marketing management

by Richard P. Bagozzi First published in 1986 — 3 editions
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Marketing-Management

by Richard P. Bagozzi, Jose Antonio Rosa, Kirsti Sawhney Celly, and Francisco Coronel First published in 2000 — 2 editions

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Sales management: new developments from behavioral and decision model research : proceedings of workshop

by Richard P. Bagozzi First published in 1979 — 2 editions

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Representing and testing organizational theories: a holistic construal

by Richard P. Bagozzi First published in 1982 — 1 edition

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Advances in Communication and Marketing Research

by Richard P. Bagozzi First published in 1983 — 1 edition

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Causal models in marketing

by Richard P. Bagozzi First published in 1980 — 1 edition

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The social psychology of consumer behaviour

by Richard P. Bagozzi First published in 2002 — 1 edition
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Toward a general theory for the explanation of the performance of salespeople.

by Richard P. Bagozzi First published in 1978 — 1 edition

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Philosophical and radical thought in marketing

by A. Fuat Firat and Richard P. Bagozzi First published in 1987 — 1 edition
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Sales management--new developments from behavioral and decision model research: proceedings of workshop

by Richard P. Bagozzi First published in 1979 — 1 edition

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Will and economic behavior

by Richard P. Bagozzi and David H. Ingvar First published in 1998 — 1 edition

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Marketing management

by Richard P. Bagozzi First published in 1998 — 1 edition
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Principles of marketing research

by Richard P. Bagozzi First published in 1994 — 1 edition

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Advanced methods of marketing research

by Richard P. Bagozzi First published in 1994 — 1 edition

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Routledge Companion to Modern Marketing Research

by Len Tiu Wright, Luiz Moutinho, and Richard P. Bagozzi First published in 2019 — 1 edition

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Marketing in the 80's: changes & challenges

by Richard P. Bagozzi First published in 1980 — 1 edition
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OLID: OL1295076A

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Created April 1, 2008
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September 13, 2008	Edited by RenameBot	fix author name
April 1, 2008	Created by an anonymous user	initial import

Richard P. Bagozzi

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