Christopher H. Lovelock

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Services marketing: people, technology, strategy

by Christopher H. Lovelock, Christopher Lovelock, and Jochen Wirtz First published in 1983 — 21 editions

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Essentials of Services Marketing

by Jochen Wirtz, Patricia Chew, and Christopher H. Lovelock First published in 2008 — 9 editions
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Marketing Challenges: Cases and Exercises (Mcgraw Hill Series in Marketing)

by Christopher H. Lovelock First published in 1989 — 8 editions

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Services Marketing: An Asia-Pacific and Australian Perspective

by Christopher H. Lovelock First published in 2003 — 7 editions

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Marketing public transportation: policies, strategies, and research needs for the 1980's

by Christopher H. Lovelock First published in 1980 — 3 editions
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Nonbusiness marketing cases

by Christopher H. Lovelock First published in 1977 — 3 editions

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Public and Nonprofit Marketing: Readings and Cases

by Christopher H. Lovelock First published in 1989 — 3 editions
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Services Marketing (European Perspectives)

by Christopher H. Lovelock First published in 1999 — 2 editions

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Mercadotecnia de Servicios

by Christopher H. Lovelock First published in 1997 — 2 editions

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Cases in public and non-profit marketing: teaching notes ; byChristopher H. Lovelock and Charles B. Weinberg.

by Christopher H. Lovelock First published in 1977 — 2 editions

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Marketing for public and nonprofit managers

by Christopher H. Lovelock First published in 1984 — 2 editions

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Managing Services

by Christopher H. Lovelock First published in 1988 — 2 editions
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Non-business marketing cases

by Christopher H. Lovelock First published in 1980 — 2 editions

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Product plus: how product ₊ service = competitive advantage

by Christopher H. Lovelock First published in 1994 — 2 editions
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Principles of service marketing and management

by Christopher H. Lovelock First published in 1999 — 2 editions
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European Casebook on Implementing Service Strategies (European casebook series in management)

by Christopher H. Lovelock First published in 1994 — 2 editions
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Valuepack : Marketing Channels/Services Marketing : International Edition/Internet Marketing: Strategy, Implementation and Practice/Principles of Direct and Database Marketing

by Anne Coughlan, Erin Anderson, Louis W. Stern, Adel El-Ansary, and Christopher H. Lovelock First published in 2007 — 1 edition

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Evaluating introductory marketing textbooks: comparative appraisals of sixteen introductory marketing textbooks

by Christopher H. Lovelock and Margaret R. Cvar First published in 1980 — 1 edition

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Theoretical contributions from services and nonbusiness marketing

by Christopher H. Lovelock First published in 1979 — 1 edition

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Structural models for the analysis of traveler attitude-behavior relationships

by Christopher H. Lovelock and Ricardo Dobson First published in 1978 — 1 edition

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OLID: OL240603A

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Created April 1, 2008
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September 7, 2008	Edited by RenameBot	fix author name
April 1, 2008	Created by an anonymous user	initial import

Christopher H. Lovelock

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