Naresh K. Malhotra

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Marketing research: an applied orientation

by Naresh K. Malhotra and SPSS SPSS First published in 1993 — 23 editions

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Basic Marketing Research

by Naresh K. Malhotra and Naresh Malhotra First published in 2001 — 15 editions

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Review of Marketing Research: Volume 6

by Naresh K. Malhotra First published in 2004 — 15 editions

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Review of marketing research

by Naresh K. Malhotra First published in 2004 — 10 editions

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Review of marketing research.

by Naresh K. Malhotra First published in 2004 — 6 editions

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Marketing Research: An Applied Orientation

by Naresh K. Malhotra First published in 2006 — 5 editions

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Measurement in Marketing

by Naresh K. Malhotra, Hans Baumgartner, and Bert Weijters First published in 2020 — 4 editions

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Artificial Intelligence in Marketing

by Naresh K. Malhotra, K. Sudhir, and Olivier Toubia First published in 2023 — 3 editions

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Qualitative Consumer Research

by Naresh K. Malhotra and Russell W. Belk First published in 2017 — 3 editions

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Marketing Accountability for Marketing and Non-Marketing Outcomes

by V. Kumar, David W. Stewart, and Naresh K. Malhotra First published in 2021 — 3 editions

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Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

by Naresh K. Malhotra and Jon M. Hawes First published in 2014 — 2 editions

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Essentials of Marketing Research

by Naresh K. Malhotra First published in 2012 — 2 editions

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Brand Meaning Management

by Naresh K. Malhotra, Deborah MacInnis, and C. Whan Park First published in 2015 — 2 editions

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Marketing in and for a Sustainable Society

by Naresh K. Malhotra First published in 2016 — 2 editions

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Customer Relationship Marketing: Theoretical and Managerial Perspectives

by Naresh K. Malhotra and James Agarwal First published in 2020 — 2 editions

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Essentials of Marketing Research

by Naresh K. Malhotra First published in 2013 — 2 editions

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Essentials of Marketing Research, Global Edition

by Naresh K. Malhotra First published in 2014 — 2 editions

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Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

by Naresh K. Malhotra First published in 2015 — 2 editions

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Marketing Research : An Applied Orientation: Global Edition

by Naresh K. Malhotra First published in 2009 — 2 editions

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Shopper Marketing and the Role of in-Store Marketing

by Dhruv Grewal, Anne L. Roggeveen, Naresh K. Malhotra, and Jens Nordfalt First published in 2014 — 2 editions

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OLID: OL235159A

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Created April 1, 2008
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September 7, 2008	Edited by RenameBot	fix author name
April 1, 2008	Created by an anonymous user	initial import

Naresh K. Malhotra

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